introduction

In recent years, the influence of Chinese film and television works in the international market has gradually increased, especially in East Asia and Southeast Asia. However, due to cultural differences and translation quality issues, Chinese film and television works still face challenges in the European and American markets. This article will analyze the Chinese English subtitle translation of "The Legend of Zhen Huan" from a cross-cultural communication perspective, explore translation strategies, methods, and techniques, as well as the influence of language and cultural differences between China and foreign countries on translation choices. The research aims to promote mutual understanding between Chinese and English language and culture, promote the dissemination of Chinese film and television works in overseas markets, and enhance the international influence of Chinese culture.

Translation and Cross Cultural Communication

This article delves into the essence of translation as a cross-cultural communication activity, emphasizing the importance of understanding language and behavior in different cultural contexts to reduce misunderstandings and conflicts caused by cultural differences. The article reviews the research on intercultural communication in the Chinese academic community, particularly on pragmatic errors and their impact on communication, and points out that the application of intercultural communication theory in translation studies provides a new perspective for translation. Translation is not only about language conversion, but also involves cultural considerations. It requires translators to build a cultural bridge between the source language and the target language, ensuring that the target language readers can accurately understand the cultural information and connotations of the source language text. In addition, the chapter also discusses the specific impact of language and cultural differences on translation activities, such as different ways of expressing the same image in different cultures, and the issue of untranslatability in language. Examples are given to illustrate how cultural differences are handled in English Chinese translation, as well as how to preserve the original text in riddle translation.

The Language Characteristics and Translation Difficulties of "The Legend of Zhen Huan"

An in-depth analysis was conducted on the language characteristics of "The Legend of Zhen Huan" and the difficulties encountered in the translation process. Firstly, it is pointed out that the language style of the drama is retro, integrating classical Chinese and vernacular Chinese to form a unique "Zhen Huan style", which increases the difficulty of translation. Secondly, it emphasizes the richness of cultural loaded words in the drama, such as ancient poetry, official titles, etc., which are difficult to find direct correspondences in English and pose challenges for translators. Finally, the manifestation of class differences among the characters in the drama was discussed, such as the speech and behavior of characters from different social classes and the use of honorifics, which raised higher requirements for the accuracy of subtitle translation and audience understanding.

case analysis

By analyzing the Chinese and English subtitles of the first five episodes of "The Legend of Zhen Huan", this paper explores how translators achieve cross-cultural communication through translation strategies, methods, and techniques from a cross-cultural communication perspective. The translator mainly adopts domestication strategy, through the domestication expression of cultural imagery, to enable English audiences to better understand the plot content. For example, translating "by the grace of heaven, his Majesty awards..." may lose the characteristics of traditional Chinese culture. The translator also employs a strategy of alienation, such as translating "national beauty and fragrance" as "the face of a Peony", to attract English audiences' interest in Chinese culture.

conclusion

From the perspective of cross-cultural communication, this article analyzes the English subtitles in "The Legend of Zhen Huan" and points out that the translator adopts domestication strategies, free translation, paraphrasing, and editing methods and techniques to make the translation more in line with the habits of the target language audience. At the same time, it points out that the translation process may lose Chinese characteristics and cultural imagery. It is recommended that the translator find a balance between being faithful to the original text and conveying meaning, in order to promote Chinese characteristics and culture, and enhance the overseas influence of Chinese culture.